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From original article:
“A decade ago, Rockit Ranch opened Rockit Bar & Grill in River North, and three years ago, it opened a second location in Lakeview just steps from Wrigley Field (3700 N. Clark St. 773-645-4400). When Dec noticed that customers were tweeting him photos almost exclusively of burgers at the bar’s Wrigley location, he asked his managers to pull sales records and found that burgers accounted for 75 percent of orders. So they’re giving the people what they want and reconcepting the location into Rockit Burger Bar, due to launch in time for Cubs opening day on April 5.”