“Companies Leverage Giving With Social Media” spotlights Academy Awards fundraiser for After School Matters that was held in February at Rockit Bar & Grill as a great example of how social media is being used to draw people to charity events.

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From original article:

“Mr. Dec organized an Academy Awards fundraising party in February to benefit his favorite charity, After School Matters, a program for teens. The event was held at his Rockit Bar & Grill. Attendees submitted their Oscar picks in advance online via Twitter and Facebook. Movie critic Richard Roeper planned to attend the event.”